I watched 'Lost In Translation' over the weekend, which is a funny experience when you're living in the country in question. For those not familiar, Bill Murray plays an American actor visiting Japan to promote Suntory Whiskey. ("For relaxing times, make it Suntory time.") The product endorsement is the target of jokes throughout the movie, which makes this real-world example that much worse...I know it's been covered by M and A already, but I can't help it: Behold - Tommy Lee Jones is Boss. The Boss? Maybe that's still Springsteen, even in Japan. How exactly does Tommy's weathered face help sell canned beverages? I'm not entirely sure. They're getting free exposure because I took a picture of the machine, but all the folks in the US can't buy Suntory products even if they wanted to! Maybe 'No Country For Old Men' was just really popular here.
I love the photo of Jones they chose for this. It's like he went to the grocery store to make a romantic dinner for his wife, got all the way home, and is about to walk in the door when he realizes he forgot one crucial ingredient. And someone was standing there with a camera.
ReplyDeleteha! I love it.
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